What is NAAN Design?

Seeking connected design that reflects natural world.

What is NAAN?

NAAN can be explained in the following three ways.

NAAN is an acronym.

NAAN stands for Nature Awakening / Awakening Nature.

It's a mirror concept much like: as above / so below, as within / so without. This is the backbone of our philosophy.

NAAN is a philosophy.

NAAN phonetically is "non."

Naan is an attitude towards design that it should be more like creation and un-apparently designed; close to and reflective of nature. This is the "non" in NAAN design.

So the focus of design is to be as in tune with creation as possible.

NAAN is a food.

NAAN is a bread. Naan bread is a simple thing made of few ingredients that, when put together properly, make one of the most exquisite, nurturing and sustaining foods.

We aim to reflect these qualities in our efforts.

Simplicity is the ultimate form of sophistication - Leonardo da Vinci

There’s a lot of power in simplicity and the simplest solution can be the most elegant and the most inspired.

Digging.

Whether looking for treasure, planting seeds, building or mining for minerals, we are constantly looking for the treasure and sustenance from the earth.

Life is about digging.

In order to design or create something we need an intention. What is it that we want to create? In the study of design, we do lots of digging into the mind behind things.

The matter follows the thought. First we conceive of something, and then it is made manifest.

It’s how we look at things that matters.

Rise above and keep it simple.

The design journey involves looking at the mind behind things to identify the simplest and strongest connections. Seek the understanding of what makes everything work and connect.

We are all architects and designers, because we are all forming and creating our own lives. We may not be conscious of this fact, but it is happening all the time.

When we get to higher levels of thought, and see the forest through the trees, we can see the broader connections and have clarity to make better decisions.

Hammer. evolution of an idea

The hammer is an evolved concept. Go to the local hardware store and look at the number of hammers available. All of these created with one idea - driving a piece of metal into wood.

What came first? the hammer or the nail? No matter which came first, the hammer has evolved significantly over the years.

Something was needed to push a metal pin (nail) into wood. I imagine a rock sufficed as a basic tool, but it was improved by the addition of a handle which gave more power and leverage

Over time we now have created perfect ergonomically designed and weighted wooden, fiberglass, and carbon fiber handles with a metal top that works in perfect harmony to deliver the supreme amount of force into a nail.

So we see the evolution of mind and the desire to experiment with nature.

You can still find the 16 oz Estwing hammer that I have used for many years, which may be a testament to it's quality, plus some amazing framing hammers on Amazon.

Thoughts are Tools of Creation.

So we appreciate the tools and we appreciate the technology and having these new tools and technology we are able to create new things.

The hammer and tool needed depends upon the use.

But as always there is the thought behind the thing. And the thought behind the thing is the driving force behind all development and creation.

Questions and food for thought.

1. What gives us the thoughts in the first place?
2. How does the thought behind a thing change the thing being thought about?

Much like driving a nail, these questions are the driving force behind the content on this website. It’s a desire to dig deeper and learn more about the earth, about human beings and the creatures on the earth.

• How we were created?
• How do we create?
• What is it that drives us?

When we build things and we do decide to put the hammer to the nail, what is the best thing that we can create for this given circumstance?

What can we do that honors the tree and the nail and the earth and the people in it?

Creation uses resources. Is it worth it?

A tree is going to give up its life to become a board which will become an object or a building.

Will the tree be proud of what has been made?

We are always looking to build with the highest level of outcome. The most benefit for all. We realize that in order for something to be built something else must be destroyed.

Is it worth it to cut down and sacrifice the tree to make the thing that we are going to make? Is what we are making going to add value to the earth and the people around us? Will people benefit from and appreciate this item or this construct into the years in generations to come? Will the earth accept it and respect it?

When we build some thing are we leaving something behind. Does this something create a positive impact and legacy for the rest of the earth and people in it?

Freedom.

Give yourself freedom to try a new response
No need to take things for granted
Break them down and think about how important they are
Can we get what we need in another way?

You are free to expand your mind

If you’re visiting the site and we are able to shed some light, help you think in a new way and raise your awareness and consciousness
then our time is well spent

Contact.

If you want to contact us can do so with the email address below. If you’re interested in a consultation evaluation of your design problem or life problem or business problem, go ahead reach out.